About Basic Attention Token
Basic Attention Token or BAT is an ERC 20 type cryptocurrency built on the Ethereum network. It aims to improve the efficiency of digital advertising, rewarding both the user and the advertiser, and b
ring more transparency to this otherwise opaque and fraudulent business.
It is used on the Brave web browser, a browser that disables trackers and ads. The browser monitores users attention to certain content or advertisements and rewards both the publisher, advertiser and the user with BAT.
The current advertisement market is increasingly invasive and bloated with malware, and publishers see little in the way of income (unless we’re talking about Google and Facebook). BAT considers that user attention is an important factor to the monetization of an advertisement and whether or not it should be present on the market.
By storing all this information in a distributed ledger, the Brave browser and BAT can improve digital advertisements by showing users less ads, but more tailored to their preferences. Publishers can find new sources of revenue and advertisers can target particular users based on the documented preferences and interests, in a much less invasive manner that it is done today.
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